PCTSM Partners with VISIT FLORIDA
Posted on December 28th, 2012 by Rebecca Thompson
Polk County Tourism and Sports Marketing has landed an exciting Holiday Spectacular promotion with VISIT FLORIDA and the New York Daily News. Nine (9) lucky readers will win a four day/three night family vacation to Florida, including airfare (provided by VISIT FLORIDA), accommodations and four tickets to LEGOLAND Florida. Holiday Inn Winter Haven is partnering with PCTSM to provide accommodations for the winners. The value of this promotional package (accommodations and tickets for nine families) is $5,825.00, with no additional cost to PCTSM. The promotion will be advertised in eight (8) full-color, full-page ads in the New York Daily News from December 16 to 22 (plus via weekly e-blasts to more than 700,000 members) for a total media value of $525,000.00 and an expected 15,138,702 impressions.