Lucky Detroit Tigers Fan Wins Dream Trip to Lakeland
Posted on February 22nd, 2013 by Rebecca Thompson
For a second consecutive year, Polk County Tourism and Sports Marketing (PCTSM) has granted the warm weather wishes of a lucky Tigers fan through a promotion with Major League Baseball. As a result, the lucky winners of a national sweepstakes vacation to Florida are enjoying sunny Polk County this week (February 18-25), while snow is in the forecast for Detroit. Major League Baseball, the Detroit Tigers and PCTSM (Visit Central Florida) partnered to promote Spring Training in Polk County with a national sweepstakes offering a grand prize vacation for two to Lakeland. The prize package included airfare from Detroit, a seven night stay at the Hyatt Place in Lakeland and admission for two to all of the following: the Detroit Tigers annual BBQ, box seats for two Detroit Tigers Spring Training games at Joker Marchant Stadium, LEGOLAND Florida, Fantasy of Flight and Bok Tower Gardens. The prize also included a $50 gift card for Harry’s Seafood Bar & Grill.
The winning trip to Florida concludes a very successful sweepstakes promotion, which generated more than 28,000 entries over the course of the eight weeks that the contest was active online. Polk County expects to reap rewards – in the form of increased visitation – from this successful promotion, which garnered more than 2,750,000 impressions online and visibility to millions of Tigers Facebook and Twitter followers. Long time Detroit Tigers fan Mark McCulloch, and his wife Jennifer, of Ypsilanti, Michigan, arrived in Florida on Monday for a fan’s trip of a lifetime. Mark, who has been a Tigers fan since early childhood, saw the contest promoted on the Detroit Tigers official website and registered.
Tourism is Florida’s (and Polk County’s) No. 1 industry, and Major League Baseball Spring Training is estimated to have an annual $45 million dollar economic impact on Polk County. According to VISIT FLORIDA – the state’s official tourism marketing corporation – more than 89 million visitors came to Florida in 2012, an increase of 2.3 percent over 2011. This represents a record year for visitation to Florida, exceeding the previous high of 87.3 million in 2011. For more on tourism in Polk County, go to www.VisitCentralFlorida.org.