Attraction Ticket Sales Soared at Polk Outpost 27 During the Holidays
Posted on February 20th, 2014 by Rebecca Thompson
Polk Outpost 27, the Central Florida Visitor Information Center, sold more than $90,000 in Central Florida attraction tickets from December 21, 2013 to December 30, 2013. Tickets to LEGOLAND Florida accounted for $16,000 of that total.
Sales for the entire month of December were more than $122,000 – a 61% increase from December 2012. Ticket sales for the current fiscal year (October – December) were up 50% over figures for the same period last year. The increased sales are the result of an aggressive marketing initiative including the use of billboards, distribution of local business promotional cards, targeted emails to county and school board employees and local advertising.
The ticket sales program was started as a result of the high number of Polk Outpost 27 visitors inquiring about where to purchase attraction tickets.